If you are like me and have found it difficult in finding the UA universal Tracking code on the google analytics dashboard.
Let understand why is changed
Universal Analytics offers more features (e.g. Enhanced Ecommerce) and higher limits (e.g. 20 custom dimensions), compared to the old version of GA. You can now send tracking data to Google Analytics from anything that has internet access, thanks to Measurement Protocol.
Are you confused about the difference between Google Analytics and Universal Analytics? Or maybe you’re having a hard time explaining the difference to your customer/coworker? If you answered Yes to at least one of these questions, then this blog post is for your.
For those who are in a hurry, here’s a short answer: There is no difference between Google Analytics and Universal Analytics. They are the same thing. When you see someone comparing Universal Analytics to Google Analytics, they are just talking about the new version of GA (called Universal Analytics) and the old one (Classic Analytics).
All newly created Web Properties in Google Analytics are Universal Analytics properties, so you don’t need to do any additional configuration.
If you’re looking for more comprehensive explanation about the core differences between Universal and Classic Analytics, continue reading.
In 2016, all Classic Analytics properties were automatically transferred to Universal Analytics. Since then, all new properties are Universal Analytics properties.
Conclusion If someone asks you what’s the difference between Google Analytics and Universal Analytics, tell them: “None”. Universal Analytics is only a name of the new version of Google Analytics. When you see someone comparing Universal Analytics to Google Analytics, they are just talking about the new version of GA (called Universal Analytics) and the old one (Classic Analytics).
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