Search Engine Optimization

Search Engine Optimisation (often abbreviated to SEO) refers to the process of improving the volume and quality of traffic to a Website from search engines. A site that has been optimised according to SEO practices is said to be Search Engine Friendly (often abbreviated to SEF). With improvements made to a website's content, images, and Links, its structure will improve rankings on all major search engines including Google, Yahoo, MSN, Ananzi, Ask Jeeves and Altavista. The main benchmark when measuring success is done by the examination of Meta Tags, content, domain names, domain age, link popularity, page rank (Google's page ranking algorithm) and website popularity.

The Process

Cartmell & Cartmell Communications uses the latest keyword and search data to analyze each customer's specific needs. We also audit and recommend website changes that will improve the website rankings based on analyzing competitor websites and implementing a realtime strategy.

Why do I need SEO on my website?

When you type in a specific word in Google, are you within the first ten results or 3 pages? Do you struggle to find your own website on search engines like Google, bing and Yahoo?

long does SEO take?

Search engines crawl the Internet at regular intervals, but depending on your current website's visibility it may take anything from 3 to 6 months to see a positive effect on the rankings. We use the latest techniques to achieve success and we regularly see clients that have results even in the 2nd week of optimization. Please note that these successes vary from client to client.

Website Audit

  • Duplicate content
  • Duplicate title tags
  • Low word count
  • Slow page load speed
  • Missing title tags
  • Missing meta description
  • Missing h1 tag
  • Incorrect hreflang implementation
  • Images with empty "alt" tags

Web Maintenance Retainers & Ongoing Support

Incubator Webmaster Package

Exploring Webmaster Package

Administrator Webmaster Package

Website Webmaster Engineer

To help your South African online presence we introduce the 3 month webmaster incubator service. Developed to show clients the value of having a webmaster - the first process is to setup / configure Google Analytics, check meta keywords and meta descriptions of all content pages on your website.

This is a package designed to get you going and is most suited for smaller companies. In this package, you are busy exploring many ideas about the Internet and online presence. Often this package is marked by experimenting with website styles, values and methods.

This is a package is known as the Website Administrator for the serious and is most suited for medium and larger companies that need that little extra.
This is a package designed for the shifts to harmonizing with the underlying creative process and principles. Using the extraordinary knowledge and experience, websites can bend, break and transcend the accepted rules. Often you produce original and unique results that defy popular beliefs of what is possible.